At Bodegas Tar\u00f3n (DOCa Rioja) we have started the year 2022 with a new image for our wines; specifically for the range of young wines, Crianza, Reserva and 4M. With these new labels, we seek to convey the winemaking excellence of Tar\u00f3n, a Territory made up of four villages: Cuzcurrita de R\u00edo Tir\u00f3n, Sajazarra, Tirgo and Villaseca.<\/p>\n
The tradition of vine cultivation, the historical-artistic heritage and a unique environment unite these four small villages of Rioja Alta on the road to wine-making excellence. Therefore, this change of image responds to this desire to transmit the character of the Territory, forged through generations of winegrowers who have taught us their know-how.<\/p>\n
On the new labels of Tar\u00f3n Crianza and Tar\u00f3n Reserva, the coats of arms of the four villages take centre stage. In addition, for the first time, the name Territorio Tar\u00f3n has been included, in order to identify the unique character of its grapes and wines.<\/p>\n
For the range of young wines: Tar\u00f3n Tempranillo, Tar\u00f3n Blanco and Tar\u00f3n Rosado, we have sought a fresh, fun image, in keeping with the time of consumption. But, equally, the identity of our four towns continues to be the protagonist, through illustrations that reflect the most representative heritage, natural and cultural elements of each one.<\/p>\n
In the case of Tar\u00f3n 4M, a slight restyling has been chosen, but maintaining the die-cut silhouette of the Obarenes Mountains, which give meaning and shelter to Territorio Tar\u00f3n.<\/p>\n
This change of look is also a declaration of intent of where we want to take our steps in this new stage under the presidency of the winemaker and partner \u00c1ngel Samaniego, who in 2021 replaced Jes\u00fas Ruiz, after more than 15 years in office. A firm commitment to attract critical consumers eager to find authenticity, essence and truth in wine.<\/p>\n
In short, the transmission of excellence, the Tar\u00f3n character and the identity of the Territory have served as guidelines for the creation of these new labels, which have been designed by Calcco, a studio from Logro\u00f1o specialising in wine packaging.<\/p>\n","protected":false},"excerpt":{"rendered":"
At Bodegas Tar\u00f3n (DOCa Rioja) we have started the year 2022 with a new image for our wines; specifically for the range of young wines, Crianza, [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,26,27,28,29],"class_list":["post-1903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bodegas-taron-en","tag-la-rioja-en","tag-rioja-alta-en","tag-taron-country-en","tag-tirgo-en","tag-vino-en"],"yoast_head":"\n